Analisis Peranan Sektor Ekonomi Kreatif dalam Perekonomian Kota Bandung

Dalam Program Kebijakan Pubik kali ini memaparkan mengenai analisis peranan sektor ekonomi kreatif dalam perekonomian Kota Bandung yang ditinjau dari input-output. Adhitya Yanuarsyah sebagai seorang analis dari Magister Perencanaan dan Kebijakan Publik – FE UI, memandang bahwa di berbagai negara dunia saat ini, ekonomi kreatif yang mencakup industri kreatif diyakini dapat memberikan kontribusi bagi perekonomian bangsanya secara signifikan.

Kota Bandung telah terpilih menjadi proyek percontohan Kota kreatif se-Asia Pasifik pada tahun 2007. Hingga saat ini potensi ekonomi kreatif terus berkembang di Kota Bandung, sehingga memerlukan analisis secara cermat, bagaimana peranan dari masing-masing sektor ekonomi kreatif dalam perekonomian Kota Bandung. Tabel Input-Output, dipilih sebagai alat analisis untuk dapat mengetahui keterkaitan antar sektor seperti analisis sektor kunci, dan analisis pengganda. Berdasarkan hasil penelitian, diketahui bahwa sektor ekonomi kreatif tidak termasuk sektor kunci dalam perekonomian Kota Bandung. Secara umum apabila dilihat menurut karakteristik produknya, sektor ekonomi kreatif ini lebih banyak digunakan sebagai permintaan akhir.

Adapun sektor dengan nilai indeks total keterkaitan ke belakang terbesar, yaitu Penerbitan dan Percetakan; Radio dan Televisi; Film, Video dan Fotografi; Musik; Desain; Periklanan; dan Kerajinan. Sementara sektor dengan indeks total keterkaitan ke belakang dan indeks total keterkaitan ke depan terkecil, yaitu Permainan Interaktif;  Layanan Komputer dan Piranti Lunak; Riset dan Pengembangan; Arsitektur; Seni Pertunjukan; Kuliner (Restoran); Fesyen; dan Pasar Barang Seni. Sedangkan sektor ekonomi kreatif, dengan nilai pengganda output, pengganda pendapatan, pengganda tenaga kerja dan pengganda nilai tambah bruto terbesar, yaitu Penerbitan dan Percetakan; Radio dan Televisi; Film, Video dan Fotografi; Seni Pertunjukan; dan Pasar Barang Seni.

Yanti/Jurnalis/VM/BD
Editor : Eni Ariyanti

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