Kemenpar Raih Potensi Transaksi Rp 13,6 Miliar di ITTE 2018 Filipina (Dok. Kemenpar)

Potensi Transaksi Rp 13,6 Miliar Diraih Kemenpar pada ITTE 2018 Filipina

(Beritadaerah – Nasional) Kementerian Pariwisata (Kemenpar) di perhelatan  International Travel and Trade Expo (ITTE 2018) Filipina membukukan prediksi potensi transaksi sebesar Rp 13,6 Miliar.

Angka ini sangat mengejutkan karena pameran bersifat B to B (business to business) ini hanya digelar selama 2 hari yakni dari tanggal 9 hingga 10 Februari 2018 di SMX Convention Center, Filipina. Sementara tanggal 11 Februari para sellers ITTE 2018 diajak city tour kota Manila.

“Kami sangat bersyukur dengan raihan ini. Potensi yang masih bersifat prediksi ini memunculkan nominal total keseluruhan selama kegiatan ITTE sejumlah Rp 13,650 milliar dengan rincian 179 appointment dan 7,357 pax. Semoga ini merupakan indikasi pasar Filipina terus meningkat di tahun 2018 ini,”ujar Deputi Bidang Prngembangan Pemasaran I Kemenpar, I Gde Pitana yang juga diamini Kepala Bidang Area III Asdep Regional III Kemenpar Erwita Dianti.

Pada hari pertama ada sejumlah potensi transaksi sebesar Rp 8,1 Miliar dengan rincian 91 appointment, 4,150 pax. Sementara itu, hari kedua ada potensi transaksi sejumlah Rp.5,550 Miliar dengan rincian 88 appointment, 3,252 pax.

“Dan dari hasil business form report juga muncul data bahwa destinasi yang diminati oleh wisatawan asal Filipina adalah Bali, Yogyakarta dan Jakarta. Ini data yang siap akan kami tindak lanjuti dan kembangkan dengan baik,”ujar wanita yang biasa disapa Dian itu.

Kemenpar saat menggelar pameran tersebut sudah menyiapkan kegiatan B to B antara Sellers Indonesia dengan Buyers Filipina. Kemenpar juga melakukan aktivitas lainnya seperti: pelayanan informasi, pembagian bahan souvenir maupun refreshment coffee corner. ITTE 2018 merupakan pameran yang diselenggarakan oleh Philippine Travel Agencies Association (PTAA). Kemenpar menyewa 7 booth untuk 7 industri yang diboyong ke negara tetangga tersebut. Industri-industri tersebut adalah, B Hotel Bali & Spa, PT Aneka Kartika Tours & Travel Services, PT Wisata Indah Nasional/Bali Aqua, The Bali Dream Villa Seminyak, True Bali Experience, Dwidaya Wisata Indonesia (Dwidaya Tour), dan Diorama Travel Management.

Antusiasme tinggi yang diperlihatkan oleh para buyers karena Filipina tidak punya budaya yang hebat seperti Indonesia. Filipina memang punya alam, punya pantai, punya gunung, punya danau, banyak pulau, namun tidak menarik dari sisi budaya.

“Mereka kebanyakan ingin tahu banyak tentang budaya kita, maka apa yang saya ceritakan dan saya tawarkan kepada para buyers adalah keindahan dan keunikan budaya yang ada di Bali dan kota-kota lainnya. Hasilnya, mereka sangat antusias mendengarkannya bahkan berencana akan datang,”kata Komang.

Menteri Pariwisata Arief Yahya meminta kepada semua pihak untuk terus bersatu padu memajukan Pariwisata. Industri harus terus menjaga para kliennya agar tetap bahagia dan nyaman untuk datang ke Indonesia. Tawarkan destinasi yang tepat, segmen yang pas, dan jangan sampai wisatawan kecewa.

Tahun 2018, target kunjungan wisman naik menjadi 17 juta wisman dibandingkan tahun 2017 yang sebesar 15 juta. Program ViWI 2018 ditargetkan akan mendatangkan 15% dari target 17 juta wisman tersebut (2,5 juta wisman). ViWI 2018 akan digelar serentak di sejumlah daerah diawali dengan program tiga bulan pertama tahun 2018. Pihak-pihak yang dilibatkan juga sudah dikoordinasikan.

“Pemerintah daerah berkomitmen mendukung kelancaran ViWI 2018. Antara lain, dengan mempermudah regulasi dan memberikan insentif bagi pelaku pariwisata lokal, serta berkomitmen atas penyelenggaraan event dan tersedianya destinasi yang ramah dan aman, kita harus bisa merealisasikan target ini,” kata Arief Yahya, Menteri Pariwisata.

 

 

Nanie/Journalist/BD
Editor : Nanie
Source: Kemenpar

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